creative portfolio
Ed Helmstead, Creative Director
Advertising
Below you'll find a variety of print advertisements, grouped by product brand. Click on any of the images to see an enlarged view.
Prime Time® Flavored Cigars
Prime Time Flavored Cigars national consumer ad campaign, 2008-09. Playing off of the tag line – "It's the Right Time for Prime Time"™ – the individual ads each feature an example of when that "Right Time" is. Campaign ran in Penthouse, The Source, and 944 magazines.
B2B ad campaign introducing the new Prime Time brand extension, PT Rillos® Cigars. Each ad features mid-20th century propaganda poster style illustrations and headlines, with the tag "Join the PT Rillos Revolution!"™
B2B ad campaign focusing on flavors, and showing the fruits "crammed into" Prime Time's different package styles.
E6® Energy
Left to Right:
E6 Energy Shots introductory B2B ad, emphasizing to wholesale and retail buyers that E6 equals profits.
"The Evolution Of Energy" ad, introducing the new E6 Energy Strips.
Consumer ad run in the 2014 PGA Tour magazine.
DoorDock™ Rack System
Product introductory ad run in various national magazines targeted to the Jeep®, and off-road enthusiast.
Alta® Tobacco Alternative Products
In-store video designed to quickly explain the Alta brand message – "For whenever lighting up is not an option" – to consumers.
© 2021, Helmstead Creative & Consulting, LLC