creative portfolio
Ed Helmstead, Creative Director
Package Design
E6® Energy Shots & Strips
Introduced in 2009, E6 Energy Shots quickly became a category leader, with more than one million
bottles sold, 2009-'11. Shown is the most current package design.
E6 Energy Strips featured the same quick energy boost in a convenient, non-liquid form. (Strips dissolve
when placed on tongue.) Package design included foil packets, and 10-strip cartridges & outer pack.
MY RSO Premium Cannibis Extract
Package design for line of medicinal cannabis products.
Shield™ Immunity Defense Booster
"For whatever the day brings," Shield 2.5 oz Shots are a dietary supplement developed to help boost the users immunity system. Identity and packaging were developed in partnership with E. B. Lane Advertising, Phoenix.
Prime Time® Flavored Cigars
Prime Time is an industry leader, and one of the top-selling flavored cigars in the U.S.,
with more than 150 SKUs, in a variety of package styles and flavors.
Alta® Tobacco Alternative Products
Product designed to offer smokers a nicotine alternative, "For whenever lighting up is not an option." Featuring a predominantly white and blue package design, to denote a more clinical appearance, the product line includes 2.5 oz Shots, dissolvable Strips, and topical Hand Gel.
© 2021, Helmstead Creative & Consulting, LLC