Ed Helmstead has worked in the Phoenix, Arizona market as a Graphic Designer, Art Director, and Creative Director, since 1990. Originally from Denver, Colorado, Ed's experience includes agency; free-lance; and most recently, in-house, focusing on branding, package design and marketing of several national and international consumer product lines.

In addition to his passion for great design, Ed's interests include songwriting, live music (both performing and listening), pop culture, golf, and supporting the local sports franchises.

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